A visitor decides within a few seconds whether to stay. Here is what has to be on the site to make them stay.
1. A clear offer on the first screen
What you do, for whom and in which city. No riddles and no phrases like “your partner for success”.
2. Visible contact and a call to action
A phone number, WhatsApp, email or a “Book an appointment” button must be within reach, on every page.
3. Service pages with prices
People want to know the approximate price before they call. If you hide it, they will go to a competitor who published theirs.
4. Proof of trust
- Client reviews and testimonials
- Photos of your real work and your team
- References and examples
- Address on a map and opening hours
5. About us
People buy from people. A photo, a short story and your experience build trust faster than any slogan.
6. Speed and display on a phone
A site that takes more than a few seconds to load, or is unreadable on a phone, loses clients before they have read a single letter.
7. SEO basics
Unique titles, descriptions, a sitemap, Google Business Profile and content that answers searches. Without them nobody finds the site.
8. Security and legal matters
An SSL certificate (https), a privacy policy and a cookie notice, if you use cookies.
9. Measuring
Without numbers you don’t know what works. Basic analytics shows how many people visit, where they come from and what they do on the site.
Quick check
Ask a friend to open your site and, within 5 seconds, tell you what you do, where you are and how to contact you. If they can’t, that is the first place to fix.